Who: The City of Annapolis
What: Rebrand Proposal (Concept)
Why: Designed as part of a corporate branding course, the project scope tasked students with research, conceptualizing and subsequently developing a rebranding proposal for their state capital. The proposal establishes Annapolis’ need for a more modern identity, inline with current age and tourism demographics, while maintaining the same sense of strength, American values, honor and tradition.
Role: Research, Concept Development, Copywriting, Layout & Design